Professor Constantin MITRUŢ, PhD

As the companies are more and more in media’s focus, there is a notable influence of media news on investment decisions. Our analysis relates the volume of positive or negative news in key newspapers with the evolution of the share prices of four main companies listed in the Bucharest Stock Exchange. A series of regression models helps us distinguish between the company-related variables which are influenced by its media reflection, and variables which are not. Our conclusions postulate that the higher the stock value of a company, the more elaborate the stories and the amount of articles are written about these companies in the newspaper. Also, the more visible is the change in profit, the more complex is the media coverage for the company.